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Sony EXIST / Hip・Pop

EXIST

An understated, stylish color version of HF-X: EXIST.

Normal. Released in 1987.

46 minutes - ¥450.

Sony EXIST, 1987, cassette, package front and case spine
Package front / case spine.

This model could be described as a color version of the second-generation HF-X. The tape, cassette shell shape and internal hub shape were exactly those of HF-X, but this fashion cassette offered a choice of four shell and hub colors: pink, blue, green and gray. The appeal lay in the restrained, subdued tones. The packaging also had a simple, stylish feel, with subtle design differences between the colors. It was available only in a 46-minute version.

Hip・Pop

Packaging with a vivid color design that almost makes your body move along with it.

Normal. Released in 1987.

46 minutes - ¥300 / 60 minutes - ¥350 / 90 minutes - ¥550.

Sony Hip・Pop, 1987, cassette, package front and case spine
Package front / case spine.

The name Hip・Pop appears to be a play on Hip Hop. This was a fashion cassette with innovative packaging full of movement, just as its name suggested. Five colors were offered, each with a different package pattern: leopard print for red, a water-surface pattern (giraffe print?) for blue, diamonds for green, a cow pattern for white, and black spots for yellow. The tape was equivalent to HF. Unusually for a fashion cassette, it came in several recording times: 46, 60 and 90 minutes.

Translated from the original Russian text using Claude Code. Source: Russian version.