
A joint catalog from Matsushita’s two brands - Panasonic and Technics sharing 16 pages in January 1989, each half showcasing its own lineup under the same Hi-bit DIGITAL banner.
The opening spreads are dedicated to Hi-bit DIGITAL technology: 16x oversampling, WARP (write compensation), ATLS (inter-channel noise suppression), and EDT (digital tracking). The robot mascot from the cover threads through the whole catalog.
Technics covers the Intelligent Compo D5/D7/D9 systems (D7 and D9 at 85W+85W), the DIGITAL☆LINK CD player series - P999, P777, P555, P333 - plus the portable CDer XP50 and the flagship EXE Spirits and EXE GPX wood-cabinet hi-fi components. Panasonic takes the second half: Intelligent Compo CD370/CD470/D8/D9, V-compo F5 and C2 with AV integration. The final spread has a full specification table and a National showroom directory.
THX is a system of audio standards and certification developed in the early 1980s at Lucasfilm by audio engineer and scientist Tomlinson Holman, initiated by George Lucas to ensure consistently high-quality sound reproduction in cinemas; the name THX is commonly linked both to the phrase “Tomlinson Holman’s eXperiment” and to Lucas’s film THX 1138, and the system was first introduced to the public with the release of Return of the Jedi in 1983.
- Hi-bit DIGITAL - Hi-bit Digital
- インテリジェントコンポ - Intelligent Compo
- WARP - WARP
- ATLS - ATLS
- EDT - EDT
- DIGITAL☆LINK - Digital Link
- CDer - CDer
| Model | Type | Price |
|---|---|---|
| Technics Intelligent Compo D5 | mini system | ¥165,000 (SET) |
| Technics Intelligent Compo D7 | mini system | ¥185,000~ |
| Technics Intelligent Compo D8 | mini system | ¥222,000 |
| Technics Intelligent Compo D9 | mini system | ¥350,000 |
| Technics DIGITAL☆LINK P999 | CD player | ¥200,000 |
| Technics DIGITAL☆LINK P777 | CD player | ¥59,800 |
| Technics DIGITAL☆LINK P555 | CD player | ¥49,800 |
| Technics DIGITAL☆LINK P333 | CD player | ¥35,800 |
| Technics CDer XP50 | portable CD player | - |
| Technics EXE Spirits | audio system | ¥1,638,500 (SET) |
| Technics EXE GPX | audio system | ¥289,500~ |
| Panasonic Intelligent Compo CD370 | mini system | ¥165,000 |
| Panasonic Intelligent Compo CD470 | mini system | ¥179,000~ |
| Panasonic Intelligent Compo D5000 | mini system | ¥82,000 |
| Panasonic Intelligent Compo D7000 | mini system | ¥270,000 |
| Panasonic Intelligent Compo D9000 | mini system | ¥410,000 |
| Panasonic W8CD | mini system | ¥44,800 |
| Panasonic Holiday W | audio system | ¥29,800 |
| Panasonic V-compo F5 | AV system | ¥360,000 |
| Panasonic V-compo C2 | AV system | ¥285,000 |


