SANYO, November 1984 DC-W07MKII, PAT-K100, PAT-K3MKII - full lineup
https://storage.yandexcloud.net/showaaudio-media/images/items/sanyo-1984-11/main-01.webp198410sanyo
サンヨー「サンヨーテープレコーダー/ホームカラオケ/ラジオ 総合カタログ」・おしゃれなテレコ・ラ・ウォッチ・おしゃれなテープ・昭和59年11月
A saddle-stitched A4 booklet, 10 pages - SANYO’s general catalog covering boomboxes, combo boomboxes, portables, a mini system and home karaoke. The main story is TV stereo tuner built into the U4 series (音声多重放送 broadcast was just rolling out in Japan then), dual-cassette flagship MR-WU4MKIII at ¥46,800 and the compact U4L starting at ¥29,800. The ff series adds combo boomboxes - ff1, ff2 and the ff8 with a built-in turntable, ¥37,000-¥49,000 - then JJ portable players with auto-reverse, mini system DC-W07MKII at ¥125,000, and PAT home karaoke closes it out.
This is the earliest catalog in the Museum where the cover model is actually credited by name - GINA NANA (ジーナ・ナナ). She appeared on at least four SANYO catalogs across 1984-85 (see the other SANYO catalogs), but no one has been able to identify her since: no real name, no biography, nothing in open sources after forty years. If you have any leads - drop us a line and we’ll update.
| Model | Type | Price |
|---|---|---|
| MR-WU4MKIII | boombox | ¥46,800 |
| MR-WU4MKII | boombox | ¥47,800 |
| MR-WU4L | boombox | ¥29,800 |
| MR-U4SR | boombox | ¥34,800 |
| MR-U4SS | boombox | ¥30,000 |
| MR-FF7 | boombox | ¥49,000 |
| MR-FF2 | boombox | ¥37,000 |
| MR-FF8 | boombox | ¥37,000 |
| DC-W07MKII | mini system | ¥125,000 |
| MR-JJ4R | portable cassette player | ¥17,800 |
| MR-JJ1DR | portable cassette player | ¥33,800 |
| PAT-K3MKII | karaoke system | ¥67,000 |
| PAT-K100 | karaoke system | ¥84,800 |
| Technical terms | Translation |
|---|---|
| テレコダブル | double tape recorder |
| オートリバース | auto reverse |
| Marketing terms | Translation |
|---|---|
| おしゃれなテレコ | stylish tape recorder |
| ラ・ウォッチ | La Watch (radio watch) |
| おしゃれなテープ | stylish tapes (series of colored audio cassettes) |
| Amorton | Amorton (series of radios with amorphous solar cells) |
| サウンドエイジは感性フリーウェイ。心、おもいっきりキュートにしましょ。音のあとりえ、ベストラインアップ。 | The sound age is a freeway of sensibility. Let's make our hearts as cute as can be. An atelier of sound, the best lineup. |
| 上手に使って上手に節電 | Use it skillfully and save power skillfully |
| 聴こうよ、テレビのステレオ放送。 | Let's listen to TV stereo broadcasts. |
| 今、テレビはステレオ放送がいっぱい | Now TV is full of stereo broadcasts |
| TVで“ベストヒット10”をクリエイション、おしゃれなダブル。 | Create your own "Best Hit 10" from TV: the stylish Double. |
| 行動派必携。ホットな情報の名キャッチャー。 | A must-have for people of action. A master catcher of hot information. |
| ミュージックのおしゃれな顔メーク法7パターン | 7 patterns of stylish face makeup for music |
| いい音のエネルギーだもの、電池にもこだわるわね。 | It is the energy of good sound, so I am particular about batteries too. |

