196013 📃
SANYO’s 1960 catalog covering transistor radios and early Hi-Fi systems. The flagship lineup is the STG-series floor-standing stereo consoles - STG-300, STG-400, STG-500 - combining a turntable with multi-way speakers; the catalog describes them as an “invitation to the 21st century of sound.” Portable receivers are built around 7-transistor and 8-transistor superheterodynes: pocket-sized 6C-022 and 8C-025 in nylon cases, dual-band 7S-P4/P5/P6 with shortwave reception. A dedicated spread covers home transistor models 7S-07 and 6S-08, which SANYO explicitly calls “home radio without a cord.” The reel-to-reel recorder S-21MR at ¥36,000 closes the catalog as the most expensive item in the lineup.
- 石トランジスタ (7石, 8石) - Transistor count - marked as 石 (stone). 7石 = 7 transistors, 8石 = 8. In 1960 this was the primary spec for receiver sensitivity and quality
- スーパーヘテロダイン - Superheterodyne reception - standard circuit for quality radio reception, provides high selectivity and sensitivity
- 2バンド / オールウェーブ - Dual-band (AM + SW) and all-wave reception - ability to receive both local AM stations and shortwave broadcasts
- Hi-Fi / ステレオ - Hi-Fi stereo - flagship floor-standing STG-series systems positioned as Hi-Fi equipment with multi-way speaker systems
| Model | Type | Price |
|---|---|---|
| SANYO STG-300 | Hi-Fi stereo system with turntable, 4-way speaker system | ¥32,000 |
| SANYO STG-300R | Hi-Fi stereo system (without stand) | ¥27,000 |
| SANYO STG-300PL | Turntable unit for STG-300 | ¥5,000 |
| SANYO STG-400 | Hi-Fi stereo system, 3-section with separate speakers | ¥44,500 |
| SANYO STG-500 | Hi-Fi deluxe stereo system | ¥42,000 |
| SANYO STP-107 | 4-speed stereo turntable | ¥6,200 |
| SANYO STP-105 | Stereo turntable | ¥6,200 |
| SANYO 6C-022 | Transistor portable radio, nylon case | ¥7,700 |
| SANYO 8C-025 | Transistor portable radio, 8-transistor superheterodyne | ¥9,600 |
| SANYO 7S-P4 | Portable radio, 7 transistors, 2-band all-wave | ¥9,950 |
| SANYO 7S-P6 | Portable radio, 7 transistors, 2-band | ¥11,000 |
| SANYO 7S-P5 | Portable radio, 7 transistors, 2-band | ¥10,500 |
| SANYO 7S-07 | Home transistor radio, 7 transistors, 2-band | ¥11,500 |
| SANYO 6S-08 | Home transistor radio, 6 transistors, 2-band | ¥9,850 |
| SANYO SF-45 | Home radio, BC-style, 2-band, 5-tube superheterodyne | ¥7,300 |
| SANYO SF-29 | Home radio, 2-band all-wave | ¥5,950 |
| SANYO SF-97 | Home deluxe radio, all-wave | ¥9,950 |
| SANYO SF-330 | Home Hi-Fi radio with 2-way speakers, phono input | ¥11,500 |
| SANYO S-21MR | High-performance reel-to-reel tape recorder | ¥36,000 |
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