196013 📃sanyo
SANYO Transistor Radio 1960 — cover

SANYO’s 1960 catalog covering transistor radios and early Hi-Fi systems. The flagship lineup is the STG-series floor-standing stereo consoles - STG-300, STG-400, STG-500 - combining a turntable with multi-way speakers; the catalog describes them as an “invitation to the 21st century of sound.” Portable receivers are built around 7-transistor and 8-transistor superheterodynes: pocket-sized 6C-022 and 8C-025 in nylon cases, dual-band 7S-P4/P5/P6 with shortwave reception. A dedicated spread covers home transistor models 7S-07 and 6S-08, which SANYO explicitly calls “home radio without a cord.” The reel-to-reel recorder S-21MR at ¥36,000 closes the catalog as the most expensive item in the lineup.

ModelTypePrice
SANYO STG-300Hi-Fi stereo system with turntable, 4-way speaker system¥32,000
SANYO STG-300RHi-Fi stereo system (without stand)¥27,000
SANYO STG-300PLTurntable unit for STG-300¥5,000
SANYO STG-400Hi-Fi stereo system, 3-section with separate speakers¥44,500
SANYO STG-500Hi-Fi deluxe stereo system¥42,000
SANYO STP-1074-speed stereo turntable¥6,200
SANYO STP-105Stereo turntable¥6,200
SANYO 6C-022Transistor portable radio, nylon case¥7,700
SANYO 8C-025Transistor portable radio, 8-transistor superheterodyne¥9,600
SANYO 7S-P4Portable radio, 7 transistors, 2-band all-wave¥9,950
SANYO 7S-P6Portable radio, 7 transistors, 2-band¥11,000
SANYO 7S-P5Portable radio, 7 transistors, 2-band¥10,500
SANYO 7S-07Home transistor radio, 7 transistors, 2-band¥11,500
SANYO 6S-08Home transistor radio, 6 transistors, 2-band¥9,850
SANYO SF-45Home radio, BC-style, 2-band, 5-tube superheterodyne¥7,300
SANYO SF-29Home radio, 2-band all-wave¥5,950
SANYO SF-97Home deluxe radio, all-wave¥9,950
SANYO SF-330Home Hi-Fi radio with 2-way speakers, phono input¥11,500
SANYO S-21MRHigh-performance reel-to-reel tape recorder¥36,000

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