SANYO 1960 STG-400, STG-500, S-21MR, STG-300 - full lineup
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サンヨー「サンヨーラジオ」カタログ
SANYO’s 1960 catalog covering transistor radios and early Hi-Fi systems. The flagship lineup is the STG-series floor-standing stereo consoles - STG-300, STG-400, STG-500 - combining a turntable with multi-way speakers; the catalog describes them as an “invitation to the 21st century of sound.” Portable receivers are built around 7-transistor and 8-transistor superheterodynes: pocket-sized 6C-022 and 8C-025 in nylon cases, dual-band 7S-P4/P5/P6 with shortwave reception. A dedicated spread covers home transistor models 7S-07 and 6S-08, which SANYO explicitly calls “home radio without a cord.” The reel-to-reel recorder S-21MR at ¥36,000 closes the catalog as the most expensive item in the lineup.
| Model | Type | Price |
|---|---|---|
| SANYO STG-300 | stereo system | ¥32,000 |
| SANYO STG-300R | stereo system | ¥27,000 |
| SANYO STG-300PL | turntable unit | ¥5,000 |
| SANYO STG-400 | stereo system | ¥44,500 |
| SANYO STG-500 | stereo system | ¥42,000 |
| SANYO STP-107 | turntable | ¥6,200 |
| SANYO STP-105 | turntable | ¥6,200 |
| SANYO 6C-022 | portable radio | ¥7,700 |
| SANYO 8C-025 | portable radio | ¥9,600 |
| SANYO 7S-P4 | portable radio | ¥9,950 |
| SANYO 7S-P6 | portable radio | ¥11,000 |
| SANYO 7S-P5 | portable radio | ¥10,500 |
| SANYO 7S-07 | radio | ¥11,500 |
| SANYO 6S-08 | radio | ¥9,850 |
| SANYO SF-45 | radio | ¥7,300 |
| SANYO SF-29 | radio | ¥5,950 |
| SANYO SF-97 | radio | ¥9,950 |
| SANYO SF-330 | radio | ¥11,500 |
| SANYO S-21MR | reel-to-reel tape recorder | ¥36,000 |
| Technical terms | Translation |
|---|---|
| 石トランジスタ (7石, 8石) | transistors (counted in "stones": 7 and 8 transistors) |
| スーパーヘテロダイン | superheterodyne |
| 2バンド / オールウェーブ | 2-band / all-wave |
| Hi-Fi / ステレオ | Hi-Fi / stereo |
| Marketing terms | Translation |
|---|---|
| 音を科学する | Studying sound scientifically |
| トランジスタからステレオまでサンヨー音響製品の音は“水晶の響き”というすばらしい代名詞をご愛用者の皆さまからいただいております。これは サンヨーが音の綜合メーカーとして 各部品からスピーカー キャビネットに至るまで 自社で一貫設計・生産し 音のすべてを科学的に研究しているからです。 | Customers have given the sound of SANYO audio products, from transistor radios to stereos, the wonderful epithet "crystal sound". This is because SANYO, as a comprehensive sound manufacturer, designs and produces everything in-house from each component to speakers and cabinets, and studies every aspect of sound scientifically. |
| 音の生命であるスピーカーを 他の一切の騒音 反響 残響を取り去った無響室で 周波数特性(音の中) 指向特性(音の拡がり) 過渡特性(音の切れ味)……など 技術者の主観がはいらない真のデータを客観的に細かい所まで調べます。 | The speaker, the lifeblood of sound, is examined in an anechoic room from which all other noise, reflections and reverberation have been removed: frequency response (breadth of sound), directivity (spread of sound), transient response (crispness of sound) and so on. Everything is investigated objectively and in fine detail, to obtain true data free of the engineers' subjective views. |
| これを基に キャビネットの大きさはいくらに スピーカーの配置はどこへ……など スピーカーとキャビネットの関係を研究・検討して セット内にスピーカーの最上の位置を科学的に決めます。 | On this basis, the relationship between speakers and cabinet is studied and examined, such as how large the cabinet should be and where the speakers should be placed, and the best position for the speakers within the set is determined scientifically. |
| このように サンヨー音響製品はスピーカーを中心とした合理的な設計を行いますから トランジスタもステレオも それぞれの機能にマッチした 美しい音 新しい音が楽しめるわけです。 | Because SANYO audio products are designed rationally with the speaker at the center, both transistor radios and stereos let you enjoy a beautiful, new sound matched to their respective functions. |
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